Title: Social Proof Popups &amp; Real-Time Notifications – Herd Effects
Author: Wow-Company
Published: <strong>August 20, 2016</strong>
Last modified: December 2, 2025

---

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# Social Proof Popups & Real-Time Notifications – Herd Effects

 By [Wow-Company](https://profiles.wordpress.org/wpcalc/)

[Download](https://downloads.wordpress.org/plugin/mwp-herd-effect.6.2.5.zip)

[Live Preview](https://frp.wordpress.org/plugins/mwp-herd-effect/?preview=1)

 * [Details](https://frp.wordpress.org/plugins/mwp-herd-effect/#description)
 * [Reviews](https://frp.wordpress.org/plugins/mwp-herd-effect/#reviews)
 *  [Installation](https://frp.wordpress.org/plugins/mwp-herd-effect/#installation)
 * [Development](https://frp.wordpress.org/plugins/mwp-herd-effect/#developers)

 [Support](https://wordpress.org/support/plugin/mwp-herd-effect/)

## Description

### **Boost Conversions with Herd Effects – Social Proof Notifications for WordPress**

**Herd Effects** is a flexible notification plugin that allows you to create custom
popups to display simulated or user-defined activities on your website. While the
plugin offers the **appearance of social proof**, it does not automatically pull
real-time data from your site. Instead, users can create notifications by defining
their own variables, such as recent purchases or signups, to simulate activity and
drive engagement.

Display **pop-up notifications** for sales, signups, or other actions using customizable
templates that capture attention and motivate visitors to act.

### = Key Features of Herd Effects =

 * **Customizable Popup Templates**: Easily create your own notifications using 
   templates with variables like names, locations, or numbers.
 * **Simulated Activity**: Users manually define the data (e.g., recent purchases
   or signups) to create the appearance of social proof.
 * **Notification Timing Control**: Set intervals for notifications to ensure consistent
   visibility.
 * **2,000+ FontAwesome Icons**: Choose from over 2,000 icons or upload custom ones
   to personalize notifications.
 * **Custom Notification Titles**: Personalize titles to match specific actions 
   or events on your site.
 * **Shortcode Support**: Display notifications anywhere on your site using shortcodes.
 * **Advanced Display Settings**: Control visibility based on user activity, screen
   size, or specific devices.
 * **GDPR Compliant**: Cookie-free operation to ensure compliance with privacy laws.

—

**Unlock even more features with the [Pro version](https://wow-estore.com/item/wow-herd-effects-pro/)
to maximize engagement with advanced notifications.**

[Upgrade to Pro](https://wow-estore.com/item/wow-herd-effects-pro/) | [Demo Pro](https://demo.wow-estore.com/wow-herd-effects-pro/)

—

### = Use Cases =

**Herd Effects** can be used for various notifications that simulate activity on
your WordPress site, including:

 * **Recent Purchases**: Create notifications for recent sales to build trust and
   encourage further purchases.
 * **Registration Alerts**: Display notifications for new user signups to create
   a sense of activity.
 * **Service Orders**: Simulate service bookings to create urgency.
 * **Event Signups**: Encourage event participation by displaying simulated or user-
   defined event registrations.
 * **App Installations**: Show custom notifications for app downloads or installations
   to boost credibility.
 * **Real-Time Activity Simulation**: Showcase predefined actions like, “John from
   NYC just signed up,” to mimic live activity.

**Note:** The notifications do not reflect actual real-time user actions unless 
you input the data manually.

—

### = Integration with Other FREE Plugins =

**Maximize your notifications** by integrating Herd Effects with these plugins:

 * **[Counter Box](https://wordpress.org/plugins/counter-box/)**: Add countdowns
   and timers to complement your notifications.
 * **[Buttons](https://wordpress.org/plugins/buttons/)**: Create call-to-action 
   buttons within your custom notifications.
 * **[Calculator Builder](https://wordpress.org/plugins/calculator-builder/)**: 
   Add calculators for interactive elements alongside your notifications.
 * **[Floating Button](https://wordpress.org/plugins/floating-button/)**: Add sticky
   floating buttons to drive further engagement.
 * **[Modal Window](https://wordpress.org/plugins/modal-window/)**: Create in-depth
   announcements with modal windows alongside your popups

#### Support

Need help? Visit our [support center](https://wordpress.org/support/plugin/mwp-herd-effect)
for questions or troubleshooting.

## Screenshots

 * [[
 * Preview of the notification.
 * [[
 * Example of real-time popup notifications on the frontend.
 * [[
 * Plugin rich content editor.
 * [[
 * Admin Variables.
 * [[
 * Plugin style.
 * [[
 * Plugin settings.
 * [[
 * Configure display rules for your notifications.

## Installation

 1. **Option 1**: Install directly from your WordPress dashboard by navigating to `
    Plugins` -> `Add New`, searching for **Herd Effects**, and clicking install.
 2. **Option 2**: Download the plugin as a .zip file, then upload it via `Plugins` -
    > `Add New` -> `Upload Plugin`, or unzip and upload it via FTP to `/wp-content/
    plugins/`.

After installation:

 1. Press **Activate** in the Plugins list.
 2. Navigate to **Herd Effects** in the WordPress admin menu to start creating your
    first set of notifications.
 3. Customize your popup template using the provided fields for titles, icons, and 
    text.
 4. Define variable values (like names, locations, or amounts) and set the desired 
    minimum and maximum values for numeric data.
 5. Paste the generated shortcode (e.g., `[Wow-Herd-Effects id=1]`) into the desired
    location on your site.

For global notifications, insert the shortcode into your `header.php` or use a shortcode
widget.

## Reviews

![](https://secure.gravatar.com/avatar/be37c38b5463d12443cb7fab8d3f1dacadc663bca1e938e05b9a9a95e743e3de?
s=60&d=retro&r=g)

### 󠀁[It works very well](https://wordpress.org/support/topic/it-works-very-well-58/)󠁿

 [Creative Andrew](https://profiles.wordpress.org/geisthanen/) May 27, 2021

Easy to use. No problems so far. Thanks for an amazing plugin.

![](https://secure.gravatar.com/avatar/61bb22cb2d171e72dab2639f532a080d93ded1a608527052cc760d1d11f18d51?
s=60&d=retro&r=g)

### 󠀁[Had Issues & Very restricted](https://wordpress.org/support/topic/had-issues-very-restricted/)󠁿

 [wpwench](https://profiles.wordpress.org/wpwench/) May 6, 2021

Didn’t work properly for me using the shortcode on one of my templates and it wasn’t
worth trying to fix it because the plugin is very restricted in the free version.
Can’t style it at all so you’re left with a plain black look which is nothing but
a distraction that looks very fake. Scarily I was putting it on my checkout page
and recon this would have scared visitors off rather than pushed them towards the
sale.

![](https://secure.gravatar.com/avatar/29ea84c6f342b53e10308c358408037c3c2216385d08a03a680e0af726dec7ea?
s=60&d=retro&r=g)

### 󠀁[Is good Plug in works perfect](https://wordpress.org/support/topic/is-good-plug-in-works-perfect/)󠁿

 [jsess79](https://profiles.wordpress.org/jsess79/) November 5, 2020 1 reply

Support works also

![](https://secure.gravatar.com/avatar/0a120a251bae58bb03864263960ae5a9467387c98d4b9a4e2b130cbf7320e7e9?
s=60&d=retro&r=g)

### 󠀁[Finally. A plugin that destroys all trust and integrity!](https://wordpress.org/support/topic/finally-a-plugin-that-destroys-all-trust-and-integrity/)󠁿

 [Dormant Account](https://profiles.wordpress.org/boscoendeavours/) September 19,
2020 2 replies

Why take the time and trouble to lie to those visiting your website when you could
use a plugin to help? Herd Effects capitalizes on the emotional and brings out the
worst in humanity to increase traffic to your website.

![](https://secure.gravatar.com/avatar/9003c8f5f21f62e745cdb769e41e052228aecc120ae92365f71c66a640030938?
s=60&d=retro&r=g)

### 󠀁[Great Plugin with Great Support](https://wordpress.org/support/topic/great-plugin-with-great-support-204/)󠁿

 [Steve](https://profiles.wordpress.org/intersysx/) August 31, 2020

This plugin works exactly as specified. It’s the easiest to use of all plugins like
this. The developer is extremely responsive and support is fantastic. I highly recommend
using this plugin for your Herd Effects needs.

![](https://secure.gravatar.com/avatar/a40e17398ff39fad4b3708d31d1c6d279375323c55f591999dda09c0ae29d8f2?
s=60&d=retro&r=g)

### 󠀁[Terrible](https://wordpress.org/support/topic/terrible-202/)󠁿

 [marciomuniz](https://profiles.wordpress.org/marciomuniz/) August 26, 2020 1 reply

I installed and configured the plugin and it unconfigured all the banners on my 
homepage both on the desktop and on the mobile. Beautiful crap.

 [ Read all 15 reviews ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/)

## Contributors & Developers

“Social Proof Popups & Real-Time Notifications – Herd Effects” is open source software.
The following people have contributed to this plugin.

Contributors

 *   [ Wow-Company ](https://profiles.wordpress.org/wpcalc/)
 *   [ DmtLo ](https://profiles.wordpress.org/lobov/)

[Translate “Social Proof Popups & Real-Time Notifications – Herd Effects” into your language.](https://translate.wordpress.org/projects/wp-plugins/mwp-herd-effect)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/mwp-herd-effect/), 
check out the [SVN repository](https://plugins.svn.wordpress.org/mwp-herd-effect/),
or subscribe to the [development log](https://plugins.trac.wordpress.org/log/mwp-herd-effect/)
by [RSS](https://plugins.trac.wordpress.org/log/mwp-herd-effect/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 6.2.5

 * Updated: Font Awesome library upgraded to version **7.1**.
 * Updated: `wp-color-picker-alpha` to version **3.0.4**.
 * Fixed: minor bug

#### 6.2.4

 * Improved: Refactored AdminActions class for better performance and readability
 * Improved: Reordered condition checks for better execution performance
 * Updated: Added strict type hinting for method arguments in AdminActions

#### 6.2.3

 * Improved: Reorganized method order in DBManager class for better readability 
   and maintenance
 * Improved: Minor SQL formatting for consistency
 * Cleaned: Minor code style improvements according to WordPress Coding Standards(
   WPCS)

#### 6.2.2

 * Fixed: Nonce verification logic for improved security.

#### 6.2.1

 * Fixed: minor bug with a creating database

#### 6.2

 * Added: Categories to the icons
 * Updated: UI elements
 * Updated: Icon picker
 * Updated: FontAwesome Icon 6.7.1

#### 6.1.1

 * Fixed: main icon in the admin menu.
 * Fixed: minor bugs
 * Update: translate file

#### 6.1

 * Added: Control dashboard display based on user roles.

#### 6.0

 * **Added:** Advanced style customization options.
 * **Added:** Tag, link, and button ‘Duplicate’ in the notification option.
 * **Added:** Open notification content in HTML Editor.
 * **Improvement:** Refreshed Interface – Revamped the plugin’s dashboard page style
   for a more intuitive and user-friendly experience.
 * **Improvement:** Code Optimization – Rewritten jQuery code in vanilla JavaScript
   for improved performance.

#### 5.2.7

 * Fixed: minor bug with nonce

#### 5.2.6

 * Fixed: creating the databased

#### 5.2.5

 * Fixed: dynamic property for PHP 8.2

#### 5.2.4

 * Fixed: minor bug

#### 5.2.3

 * Fixed: minor bug

#### 5.2.2

 * Fixed: minor bug in page-list

#### 5.2.1

 * Fixed: security issue

#### 5.2

 * Added: Export/Import functions
 * Fixed: minor bug

#### 5.1.3

 * Fixed: minor bug

#### 5.1.2

 * Fixed: minor bug

#### 5.1.1

 * Fixed: script download queue

#### 5.1

 * Updated: Font Awesome Icons to version 5.14
 * Fixed: minor bugs

#### 5.0.2

 * Fixed: include script in footer

#### 5.0.1

 * Fixed: custom image

#### 5.0

 * Added: Live preview
 * Added: test mode option
 * Added: Unit for location
 * Updated: Admin style
 * Update: Font Awesome Icon to v. 5.12

#### 4.1

 * Fixed: display of notification

#### 4.0.1

 * Fixed: option ‘Show every (sec)’

#### 4.0

 * Added: option for disabling FontAwesome 5 from front-end
 * Added: Content style options
 * Added: Title style options
 * Added: Icon style options
 * Added: Close button size option
 * Changed: Admin Style
 * Optimized: Styles and Scripts (minification and response time reduction)
 * Updated: FontAwesome 5
 * Fixed: Control on the devices

#### 3.1.3

 * Fixed: Insert the shortcode

#### 3.1.2

 * Fixed: Rounding the amount

#### 3.1.1

 * Fixed: minor bugs
 * Fixed: main class

#### 3.1

 * Fixed: minor bugs
 * Added: Support page
 * Added: Discount page

#### 3.0

 * Added: function hiding menu on mobile
 * Changed: admin style
 * Changed: Up to 3 notifications

#### 2.3

 * Fixed: minor bugs.
 * Change: Admin style.

#### 2.2

 * Add: Interval display option.
 * Change: Admin style.

#### 2.1

 * Fix: Can enter ‘Name’ and ‘City’ in new line.
 * Fix: Verifying access to the folder ‘asset’.
 * Fix: Optimized code.

#### 2.0

 * Fixed code
 * Change style

#### 1.0

 * Initial release

## Meta

 *  Version **6.2.5**
 *  Last updated **5 months ago**
 *  Active installations **1,000+**
 *  WordPress version ** 5.0 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/mwp-herd-effect/)
 * Tags
 * [social proof](https://frp.wordpress.org/plugins/tags/social-proof/)[user activity](https://frp.wordpress.org/plugins/tags/user-activity/)
 *  [Advanced View](https://frp.wordpress.org/plugins/mwp-herd-effect/advanced/)

## Ratings

 3.9 out of 5 stars.

 *  [  10 5-star reviews     ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/?filter=4)
 *  [  1 3-star review     ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/?filter=3)
 *  [  1 2-star review     ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/?filter=2)
 *  [  3 1-star reviews     ](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/mwp-herd-effect/reviews/)

## Contributors

 *   [ Wow-Company ](https://profiles.wordpress.org/wpcalc/)
 *   [ DmtLo ](https://profiles.wordpress.org/lobov/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/mwp-herd-effect/)

## Donate

Would you like to support the advancement of this plugin?

 [ Donate to this plugin ](https://wow-estore.com/item/wow-herd-effects-pro/)